Last fall Facebook admitted that its metrics for video view counts were inaccurate, and had been inaccurate for 2 years. It was a nasty bit of news for anyone who had been producing video content for a Facebook page.
It’s been six months. Yesterday, Facebook started rolling out new metrics that will appear in the Insights tab for Facebook brand pages. This article is a good introduction to the changes you’ll be seeing.
Improvements to Video Metrics in Page Insights | Facebook Media.
Tons of supportive data to help you create a video strategy or convince management that it’s a good idea!
50+ Video Marketing Stats that Prove You’re Doing it Right.
This is a fantastic collection of data that strongly supports using video on web sites and in social media feeds. If you are thinking about creating a video strategy for your business, start here!
We’ve been working on a video book trailer for a really amazing new book.
So much of what we do is designed to excite and inform people. This video for Theatre Orangeville was so fun to shoot. We animated their logo and built an opening for them, followed by a great interview with Artistic Director David Nairn.
We’ve been playing with a few new formats for customer testimonials. The first video is a melange of customer feedback and the second is a spotlight on a single customer. Which is more powerful?
This is the short-form version of our new infomercial; we condensed 28 minutes into 2 minutes!
Here’s our first infomercial. We changed it up a bit so instead of the typical ‘yell and sell’, we tried a more PBS-style approach.
Here’s an animated video we created with a software-based ‘hand’ to make it feel way more fun than a PowerPoint!
We had a great time making this animated whiteboarding piece about a new solution to the downside of brainstorming.